Coca-Cola, Instagram | @ninabobinas

The First New Coca-Cola Flavor In 10 Years Tastes Just Like A Creamsicle

Soda fans rejoice! For the first time in over a decade, the iconic soda brand, Coca-Cola, is bringing a brand new player to their team.

They've recruited two bombshell flavors and married them into a delicious mix that's leaving Pepsi and the rest of their competitors shaking in their less innovative boots.

Coca-Cola seems to understand the link between nostalgia, personalization, and a flawless freakin' flavor.

Unsplash | Bradley

The execution of marketing for their beverages has always been ahead of the game, but more recently, the "share a coke" campaign catapulted their revenue to soaring heights.

Riffing off of the success of that campaign, the company seems to have conjured up the perfect storm of a flavor.

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And people are saying it's essentially a drinkable orange creamsicle!

They took their classic Vanilla Coke and blended it with citrusy wonder to produce their brand new drink.

Coca-Cola Company

Orange Vanilla, baby! And that's not all. The drink boats zero calories to boot!

The flavor went toe to toe with other options, including raspberry, lemon, and ginger.

Coca-Cola

However, Coca-Cola was happy to report, "the combination of orange and vanilla emerged as the clear favorite in focus groups."

Ultimately, it was nostalgia that won over customers, and turned this flavor into an experience.

Kate Carpenter, the Brand Director at Coca-Cola explained, "We wanted to bring back positive memories of carefree summer days."

By the sounds of it, they succeeded!