People do a lot of weird things for internet fame. Most of the time those videos, tweets, or snaps disappear into the ether, but a few end up breaking into the mainstream.
That constant hope that next time it'll be you keeps the churn of tweetstorms and YouTube challenges fresh.
It's hard to blame him for it, considering that his sister's channel has more than four times the subscribers his does.
A popular YouTube channel by The Dolan Twins gave him his starting point.
In it, the twins got body painted clothes applied and walked around in public to see how people would react. The video got tons of views.
Jen Seidel goes by the name Jen the Body Painter and even went viral in 2017 when she painted a model and they went to the mall for reactions.
She hadn't been able to make a trip to Los Angeles fit into her schedule, so they ended up going with another body painter.
It's extra awkward when the body painter is your mom, but she thought ahead and pre-painted a pair of shorts for him to wear.
He didn't make the challenge easy for her.
Any painter knows that you want a smooth canvas to work on and though Jen seems to have asked him to shave his legs, he didn't bother.
Considering what she had to work with, I think Jen did a pretty great job on those faux jeans and the shorts are camouflaged well.
So she gave him a pair of scissors and made him trim them as much as he could.
Come on, dude, she's doing all the work here.
Then they headed out into the 25-degree weather to try out the illusion at a nearby Target. I felt for him a little bit in that cold.
In the parking lot, Brandon began to regret his life choices, but after working so hard, Jen wasn't going to let him back out and talked him into finishing the job.
You see, he needed to buy clothes because he wasn't actually wearing any.
At first his coat annoyed me, but he did eventually take it off.
It's a part of shopping that forces strangers into each other's personal space as they all move through the narrow aisle between magazine racks and sugary guilt snacks.
Admittedly, her double-take kind of makes the whole video worth it.
Another cashier even came over for a closer look, admitting that she thought the shirt was a big tattoo at first.
If you want to see the full process, check out the video!
