Instagram | @kkwbeauty

Kim Kardashian Just Released Foundation For Your Entire Body

The Kardashians are coming for your coins yet again.

Lately, the focus has been all about Kylie's new skincare line and all the drama that has followed it.

Now Kim is coming through with her own product for you to slather on your skin.

In case you didn't know, Kim has a long list of financial pursuits.

One of the most lucrative being her KKW Beauty cosmetics company that she started in 2017.

What started out as a line selling contour kits has blossomed into a full-blown makeup business raking in over $100 million so far.

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Even though her little sister Kylie started her cosmetics business before her, makeup has always been part of Kim's shtick.

Her makeup artist Mario Dedivanovic has been working with her since the family's reality show first started.

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Her very first collaboration for KKW Beauty was recently with him.

It was based on the makeup he did for her on her wedding day.

So cute!

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Because of Mario's genius makeup methods, Kim's contour quickly became part of her image.

It might seem bold to say, but the duo pretty much made the process of "baking" under the eyes a big part of everyone's makeup routine.

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Now Kim is venturing even further into the makeup world.

Kim first hinted at the release by posting a photo of herself lounging in some sort of stone tub (btw, is it just me or does it look like she hatched from some sort of dinosaur egg?).

In the caption, she invited her followers to guess what kind of body perfecting product she would be launching soon.

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In the caption, she invited her followers to guess what kind of body perfecting product she would be launching soon.

Her whole campaign for the new product was based on models lounging on various stones, actually.

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Most people guessed that it would be a line of Kim-approved Spanx, but they guessed wrong.

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Instead, Kim has brought us foundation- for your body.

The KKW Skin Perfecting Foundation comes in 7 shades and will retail for $45 per bottle when it's released on June 21st, 2019.

There's also a collection of body shimmers and a body brush to blend everything in.

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Kim says she's been working on the formula for the body makeup for quite some time.

In an Instagram post about the new product she wrote, "I've been working on these formulas for over a year now and I'm so happy with how creamy and blendable they all are."

"You can layer the formulas together or use them individually to achieve how much coverage and shimmer you want."

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"You can layer the formulas together or use them individually to achieve how much coverage and shimmer you want."

Talk about a major glow up!

This skin foundation is definitely going to be the talk of the town for the summer.

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Kim has psoriasis and has been open about using makeup to cover it up.

She was diagnosed back in 2011 and at first, did everything to try to hide the patches of irritated skin.

But by 2016, the Keeping Up With The Kardashians star said she had "learned to live with it."

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In a recent video, Kim showed how she uses her new collection to cover-up her psoriasis.

In it you can see the huge difference the foundation makes when she blends it into her leg and covers up her irritated skin.

In the caption, she wrote, "I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this."

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In the caption, she wrote, "I bruise easily and have veins and this has been my secret for over a decade."

Instagram | @kimkardashian

"I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this."

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So far people have had some opposing views about Kim's new body makeup.

Some have slammed it saying that the foundation is another way to promote unrealistic appearances to young, impressionable teens.

"Kim Kardashian is now trying to sell FOUNDATION for your legs and it actually sickens me that everyday the beauty industry is finding new ways to make women feel insecure about their bodies so they can make a profit out of it," one person tweeted.

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On the flip side, many people are applauding Kim for her new collection.

"Thank you for making the body foundation product! I also have psoriasis on my leg and would love to blend it in! I have HOPE!!" read one tweet.

Another tweet said, "I have acne scarring and discoloration on my body that I am self-conscious of any time I am wearing something revealing. [The] idea of being able to use a light foundation on my body is amazing to me. And i think could it help a lot of people feel better about their skin."

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What are your thoughts on Kim's body foundation?

The foundation is said to be water- and transfer-resistant. So that takes care of the obvious fear that this stuff would rub-off on anything you touch.

Personally, I barely have time to put foundation on my face most days let alone my legs, so this is something I'm probably going to pass on.

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