There are a lot of big, complicated problems in the world, from child hunger to climate change. Every moment and dollar spent trying to fight those problems is well spent.
But what about life's little problems? Not "First World Problems" like Starbucks running out of pumpkin spice latte syrup, but those small issues that make life less efficient. There's no rush to fix them, but we all know it could be better.
In some cases, these problems have already been solved. It's just a matter of more places picking up on the ideas.